What Small Businesses Need to Know About Using AI in Marketing

Artificial Intelligence (AI) isn't just for tech giants anymore. It's rapidly becoming an accessible and powerful tool that can level the playing field for small businesses, enabling them to compete more effectively with larger enterprises. For entrepreneurs with limited budgets and time, AI can act as a force multiplier, automating tedious tasks, providing deeper insights, and personalizing customer experiences at scale.

However, approaching AI effectively requires understanding its capabilities, limitations, and the specific ways it can benefit a small operation.